Our journey began like any uneventful day, when our son asked for blueberry juice. As his dad, I had to admit, I was a bit surprised. I had to ask myself. Who drinks blueberry juice? Of course I didn’t want to disappoint him, so I began to ponder. Being from the Caribbean I grew up drinking limeade. Yes not lemonade but limeade which I make for him regularly.

That’s when it hit me. I’ll simply add blueberries to the limeade so that it could turn blue and boom. Not quite blueberry juice but close enough.

Shortly thereafter I had an epiphany. What if we created a line of flavored limeades that would capture the essence of our childhood memories and our children’s imagination? So in the following days, weeks, and months we began experimenting with different flavors and even vegetables. We would ask any and everyone who was willing to try them do so. Two amazing things came of this.
The first was overwhelming amount of requests to buy which is music to anyone’s ears.

The second however was a somewhat nerve wrecking question. Everyone kept asking what kind of juice is this❓
Repeatedly having to tell people “its not juice❗ ” and the intriguing rebuttal of “ well then why don’t you just call it that ?” is how we got here.

It was at that very moment that “Not Juice” came to be.